The Daily News Journal
Murfreesboro and Rutherford County's No. 1 News and Information Source for more than 160 years, The DNJ focuses on local news, sports and business. It's targeted weekly sections, Living Well and Weekend, help deliver specific audiences. No other paid-circulation daily newspaper in the Rutherford market can rival its reach, audience or effectiveness.
Proven reach and results
Among Rutherford County Adults:
--- The Daily News Journal reaches 68,900 adults a week when you combine our daily and weekend editions.
--- We reach 43,000 adults on Sundays.
--- We reach 38,000 adults on weekdays.
Source: Scarborough, Gannett Research
DNJ Readers in Past Week:
--- 63 percent are women; 37 percent are men
--- 68 percent are employed or self-employed
--- 68 percent are married
--- 55 percent have attended college
--- 28 percent have household income of $75,000 or greater; 25 percent have household income between $50,000 and $74,999.
--- 79 percent own a home
--- 44 percent have children under 17 at home
Source: Gannett Market Study, 2007
Media Usage in Past Week among Rutherford County Adults:
--- 32 percent are reached with a frequency of five (5) ads in the daily editions and one (1) ad in the Sunday edition
--- 21 percent are reached with one ad in the Sunday edition.
--- 21 percent are reached with 10 ads on WTVF, Channel 5, Nashville.
--- 21 percent are reached with 10 ads on WSMV, Channel 4, Nashville.
--- 16 percent are reached with one ad in our daily ediiton.
--- 16 percent are reached with 10 ads on WKRN, Channel 2, Nashville.
--- 12 percent are reached with 25 ads on local radio.
--- 4 percent are reached with 30 ads on cable television.
Radio = 50 ads: WLAC, WNRQ, WRVW, WSIX and WUBT.
Cable = 10 ads: Fox News Channel,CNN, MSNBC (Monday; 7 p.m. to 9:30 p.m.)
-Other information: Scarborough 2008, Release 2 (Base: Rutherford County, 182,348 adults)
As Union and Confederate forces clashed near Murfreesboro in the Battle of Stones River, the predecessor to The Daily News Journal was there to cover what would later be described as one of the bloodiest battles of the Civil War. The Murfreesboro News, founded in 1849, survived the war and continued through the years, merging with several competitors.
In 1931, The Home Journal, a daily publication, and the News-Banner merged to form The Daily News Journal. The newspaper was acquired by Gannett in February 2004 and now also publishes two weekly newspapers, Smyrna A.M. and Rutherford A.M., as well as Rutherford County's leading Web site, www.dnj.com.
It also collaborates with The Tennessean and other Gannett Tennessee operations to provide news and information for Middle Tennessee.
RUTHERFORD WEEKEND (Thursdays)
Rutherford Weekend, our Thursday full-run tabloid focusing on local places to go and things to do, is the area's only weekly entertainment resource. It focuses on the county's best happenings for the upcoming weekend, as well as restaurant profiles, live music listings, calendar information and exclusive columns that provide best bet and family-friendly recommendations.
LIVING WELL (Saturdays)
Living Well, our Saturday full-run lifestyle tabloid, focuses on health and fitness; mind, body and spirit; your time and money. It also provides a "48 hours" best bets feature for the upcoming weekend. Its target audience is affluent women and women with families.
Adding one DNJ ad to your other media buys helps your reach
We know that we can reach at least 16,000 additional shoppers beyond a cable, radio or TV buy with just 1 (one) ad in the weekday editions of The DNJ. If your local business captures 1% sales among the additional DNJ readers, that would equal 160 additional sales!
If your business has an average ticket price of $50, your business would generate an additional $8,000 a week in sales. Over 52 weeks, your business would generate $416,000.