DNJ.COM And Our Digital Niche Sites

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No other Rutherford site rivals our audience reach

Our audience is growing

We're Rutherford County's premier and fastest-growing news and information Web site. and our numbers show it!

In August 2010, DNJ.com attracted:

--- 4,282,549 monthly page views;

--- and 263,800 monthly unique visitors

Our average user in August spent 23.75 minutes on the site and viewed 7.94 pages!

Source: Site Catalyst,August 2010 report

Snapshot of DNJ.com users

--- 80 percent are homeowners

--- 59 percent are married

--- 59 percent have household incomes of $50,000 or more

--- 51 percent have children in the home

--- 46 percent are female

--- 40 percent are ages 25-44

--- 40 percent are college graduates

Source: Scarborough Study, 2007

Yahoo! boosts our reach

The DNJ Media Group has launched a local advertising relationship with Yahoo! that brings together its Rutherford County brands, media sales expertise and leading local website audiences with a global digital company billed as “the world’s most visited home page.”

The DNJ Media Group will offer Yahoo! digital inventory as part of its local advertising solutions. As a result, Murfreesboro-area advertisers will benefit from expanded digital reach and enhanced audience-targeting capabilities based on geography, user demographics, interests and more against that expanded audience.

This alliance combines DNJ Media Group’s credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!

Because Yahoo! sites reach 89 percent of all U.S. Internet users ages 18 years and older, the new relationship will enhance the DNJ Media Group’s audience solutions capabilities by increasing total

digital audience reach within the Rutherford County market.

To learn how to put Yahoo! to work for you, click here!

Innovative Advertising Offerings Available

DNJ.com and its sister sites offer a variety of creative opportunities to make your advertising message stand out. Among them:

Online banner ads

Reach your best customers by placing your online advertising message within targeted areas of DNJ.com or any of our niche sites. You may also reach a broader audience with a run-of-site schedule throughout all our sites. Common sizes offered: leaderboard, skyscraper, island ad, text and rollover.

Pencil ad/sliding billboard

With a Pencil ad, your message will be the first thing people see when they log on to DNJ.com or open a specific page of the site of your choosing. These ads grab readers’ attention because they dominate the page and then scroll up to rest as a horizontal position at the very top of the page.

Peel back ads

Stand out from the crowd with a Peel Back ad. The page flips down to show your ad message, and then comes back up to rest from the top right corner. When viewers scroll over the flap, your ad message expands again.

Mobile sites

DNJ.com funnels its digital content into two mobile platforms: One configured for the iPhone and the other for BlackBerry and other smart phones. Readers can find news and information wherever they find themselves, right from their cell phone or PDA. You get an audience who wants to stay informed in a fast paced world.

Reader receives:

--- Updates and breaking local news

--- Sports, Business, Entertainment or Weather

Advertiser receives:

--- Exclusive position

--- Logo or banner sponsorship options

--- Links to splash or landing page

Z.A.G. targeting

As the Rutherford County’s leading site for local news, DNJ.com enjoys wide reach across the market. But we can also help you target specific people, or specific areas within Rutherford County or Middle Tennessee. With Z.A.G., target your online advertising by Zip Code, Age or Gender, so your ads reach readers most likely to respond to your message.

It’s simple:

--- Pick readers living and working in specific Zip codes

--- Select an Age range or income bracket that best fits your current or desired customer

--- Run banner ads that appeal by Gender (targeted to men or women)

Behavioral targeting

Behavioral targeting increases the effectiveness of your campaigns by delivering advertisements to the users who are most likely to be influenced by them. Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.

 

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DNJ.com

In 2009, we posted another year of amazing audience growth on DNJ.com:

--- Total annual page views, 38,241,129 (up 50.3% from 2008);

--- Total annual unique visitors, 2,238,257 (up 31.7% from 2008)

Here's our monthly averages over the last three complete years:

	2007	2008	2009
Page views	1,529,171	2,120,544	3,189,761
Unique Visitors	113,303	141,633	159,508

Source: Site Catalyst (2007-09 monthly averages)

BoroParty.com

BoroParty.com is Murfreesboro's newest and fastest-growing entertainment site, packed with captivating photo galleries from local hot spots; information on places to go and things to do; and other interesting things to read and view. It's targeted for readers 22 to 39 years of age. The site, which launched in September 2009, is off to a strong start: It recorded 413,132 page views in just its second month of operation.

BlueRaiders.com

BlueRaiders.com harnesses the power of The Daily News Journal's award-winning Sports coverage team and provides unmatched reporting of Middle Tennessee State University athletics. It's the digital home of Sports Editor Monte Hale, Senior Columnist Greg Pogue and MTSU beat reporter Adam Sparks.

RutherfordDocs.com

RutherfordDocs.com is the area's only search engine that covers all medical professions and locations throughout Rutherford County. It also includes special features, such as an interactive Symptom Tracker and health and wellness articles and digital resources.

GetHomeRutherford.com

There's never been a better time to buy a home than now. And the goal of GetHomeRutherford.com is to also tell viewers that the best place to buy a home is in Rutherford County. This advocacy site includes tips on buying a home and securing a mortgage. It also features links to homes and offerings by area builders.