Our Classified section remains the marketplace

Whether they're buying or building a new home, the key is to be where customers are when they're in the market. Every Sunday, The DNJ Real Estate classified section offers classified listings of new and existing homes, auctions and the popular Open House listings. It has established itself as Rutherford County's best, trusted, most comprehensive and most effective marketplace for homes.

Use Homefinder.com Magazine for more reach

Reach home buyers in Middle Tennessee the way they shop-by area and price.

HomeFinder.com Magazine features full-color photos of listings and Realtors, and it is printed on bright white, high-quality paper.

More than 28,000 copies are distributed once a month to potential buyers through Realtor offices and more than 500 retail outlets like Kroger, Exxon Tiger Market and other stores throughout Davidson, Sumner, Williamson, Rutherford and Wilson counties. Read by 54,700 adults every quarter.

Market direct to your customers through cost-effective direct mail.

Direct mail is not what it used to be. To reach your audience, you used to have to blanket a geographic area with mailings and hope that one to twenty households were your potential customer. Now, with advancements in data technology, digital printing and integrated web technologies, direct mail has grown to be an effective return on investment.

Direct mail is personal, responsive, cost-effective and measurable. And, with new technologies, you can increase your ROI by targeting your potential customers directly and personally.

Data Lists

Whether you want to reach your audience by geography, age, income, etc. or you want to dig deeper to reach a specialty audience such as expecting mothers, newlyweds, boat owners and much more, AgentDNJ has access to databases of consumers as well as businesses.

Printing

At AgentDNJ, we have access to numerous printing resources. Beyond our own in-house printing capabilities that include the largest and most capable presses in the state of Tennessee, we also have access to digital presses, high-speed ink-jet labelers and much more. Specialty printing formats are also available such as, magnets, scratch-off games, etc.

Variable Data & PURLS

Want to get personal? Increase your response rate by adding a personalized message to your mailings. Whether it is just adding the recipients name to the mailing or taking it a step further and adding a piece of personal data about the recipient on your mailing, it is sure to get their attention. Integrate the web into your direct mail campaign by providing a PURL (Personalized URL) to each recipient. These website addresses include the recipients name in them and are personalized to each individual. For example: www.JohnDoe.CompanyName.com

E-mail marketing helps you get more attention

AgentDNJ offers a complete e-mail marketing system designed to turn your prospects into clients and your clients into repeat customers. Our self service e-mail portal consists of a set of graphically designed e-mail templates specifically for real estate professionals.

How it works:

AgentDNJ will set up a personal email portal for you. We will load in all your emails, email templates and provide training on our easy to use systems!

Features Include:

• Real-time reporting to see how subscribers are interacting with your campaign including:– Who opened your e-mail
  – Who clicked on your links
  – Who forwarded to a friend
  – Who unsubscribed
• Google analytics integration
• Easy-to-use format
• Custom or semi-custom templates
• Local support/Customer Service

Plus, you’ll be able to compare campaigns and build trends!

Benefits of Opt-in Email Marketing:

– Low cost
– Targeted
– Pre-qualified consumers
– High response rate
– Increase brand awareness
– Real-time trackable results
– Personalized message
– Drives traffic to your website
– Generate viral marketing
– Customizable

Use our listing flyers to add value to yard signs  

62% of home buyers use yard signs as an information source during their search. And many drive by homes before ever contacting a real estate.

Don’t let these potential clients slip away. Connect with them by using Listing Flyers. These single sheet flyers can be placed in a box directly on your yard signs giving buyers direct access to more information about the home and your contact information.

Creating them is as easy as 1-2-3 by calling AgentDNJ at the DNJ Media Group!

We offer top local digital solutions for real estate

For one-third of home buyers, the first step in the home-buying process is looking online for properties. In fact, 87% of all home buyers — and 94% of buyers aged 25 to 44 years* — used the Internet to search for homes. AgentDNJ can help you find these home buyers.

AgentDNJ offers direct access to HomeFinder.com, a trusted local and national home research website featuring an online database of MLS listings, open house notices and more. Listings are searchable by location, price, number of rooms and other criteria. Plus, there's a “green” property highlight feature.

Because HomeFinder.com is a national brand, not only do you have access to thousands of Middle Tennessee home buyers, but your listings will also be easily accessible by those searching to relocate from other areas.

Get your listings in front of quality home buyers with one or more of the below Homefinder.com advertising packages.

AGENT PACKAGE

Your basic MLS listings are already listed on our HomeFinder.com website; however, many key details that could grab buyer's attention are not in this listing. Make your listings stand out by signing up for an Homefinder.com Agent Package.

• Exposure on both DNJ.com & HomeFinder.com
• Unlimited listings with unlimited photos
• Virtual tours/videos pulled from MLS
• Detailed property descriptions
• Maps and driving directions
• Priority sorting in search results
• Free "800" phone number
• Open house flag on all open houses
• Monthly reports to measure ROI
• Monthly reports to show your sellers
• All leads sent to agent directly

Agent Package Rate: $25 per month

BROKER PACKAGE

Homefinder.com can help you enhance all of your company's active MLS listings with a Broker Package. Your package will provide extra support to your agents by enhancing all of their listings on Tennessean.com and HomeFinder.com.

• Exposure on both DNJ.com & HomeFinder.com
• Unlimited listings with unlimited photos
• Virtual tours/videos pulled from MLS
• Detailed property descriptions
• Company branding on all listings
• Promotional text banner and additional links
• Priority sorting in search results
• Free “800” phone number
• Open house flag on all open houses
• Monthly tracking reports
• All leads sent to broker directly

Broker Package Rate: $250 per office per month*

*Price differs based on average number of listings and number of offices.

BUILDER PACKAGE

With Homefinder.com, you can grab home buyer's attention by highlighting key details about your properties beyond the basic listing. Our special package for builders will help ensure your listings are noticed.

• Exposure on both DNJ.com & HomeFinder.com
• Unlimited listings with unlimited photos
• Virtual tours/videos pulled from MLS
• Detailed property descriptions
• Maps and driving directions
• Priority sorting in search results
• Free “800” phone number
• Open house flag on all open houses
• Monthly reports to measure ROI
• Monthly reports to show your sellers
• All leads sent to agent directly

Builder Package Rate: $45 per community per month

FEATURED PROPERTY LISTING

Grab the spotlight for your sellers by placing their property directly at the top of the search results page. The Homefinder.com Featured Property Listing will give your properties exposure to thousands of home buyers daily. This means more qualified buyers will view your property.

• Property is featured as one of the top positions on the search results pages
• Positions are relevant to the consumer's geographic search area
• Increased exposure to the property to help sell properties quicker
• Less time on the market helps ensure seller satisfaction

Featured Property Listing Rates:

$30 per week for agent package owners

$50 per week for non-agent package owners

*: Source: NAR, November 2008 (Profile of Home Buyers and Sellers)

Use AgentDNJ to reach Gannett's digital network

With AgentDNJ, you have direct access to Rutherford County's most trusted online source for news and information—DNJ.com. Plus, the Gannett Tennessee Network includes more than 15 specialty websites that will help you zero in on specific audiences including affluent adults, moms, young adults, newlyweds and more.

In addition to our HomeFinder.com pages, we offer several other opportunities to help you engage your best customers online including: banner ads, sliding billboards, break-out animation, video and more. You can also target site users by zip code, age, gender or behavior.

Text messaging solutions target mobile customers

Generate new leads by offering potential home buyers instant access to property information and pictures with the use of AgentDNJ Text Message Codes.

With Text Codes, you are notified immediately of the lead, and you can schedule a showing quickly. Here's how they work:

• Receive instant notification of a lead via text or e-mail
• Sends pictures to any phone that is MMS compatible
• Complete national coverage on every major mobile network
• Easy-to-use administrative website and reporting included
• Win more listings because you've got the latest tools

Text Codes save you time and are hassle-free. They are easy to remember, and they come with professionally designed rider signs to make your properties stand out. Plus, you’ll no longer have to deal with empty literature boxes, out-of-date prices and lost sales because you couldn't peek the buyer's interest.

Using AgentDNJ's Real estate text messaging is as easy as 1-2-3:

1. Visit our secure web portal to set up your properties and create your notification preferences.
2. Upload your property listing and photos, and assign each property a unique ID.
3. Affix the unique ID to signage and newspaper listings.

When a prospective buyer texts the unique ID, your listing and pictures instantly appear on the mobile phone. You are sent the lead via e-mail, text messaging and a free web report. AgentDNJ can also provide you with sequentially numbered rider signs.

Brokers—we can integrate our platform with your customer management system to provide automatic synchronization of leads and property listings.

We can help you figure out social media sites

Social networks are taking off faster than most other web sites— Facebook, Twitter and MySpace alone have well over 390 million users between them!

With an effective social media marketing plan, your business can take advantage of opportunities that exist through these networks. Plus, you can create very valuable back-links to your main website or other web properties. These back-links can help increase your website ranking on search engines like Google.

Set up, link building and maintenance strategies can take time and know-how. Time you don’t have to invest. That’s where the AgentDNJ social media marketing team can provide these services just for you.

Want us to help your business? Contact Cindi Todd or Dave Russell

You can reach Real Estate Specialist Cindi Todd at ctodd@dnj.com or call 615-278-5120 or Niche Products Manager David Russell at dgrussell@gannett.com or call 615-653-5640.