With our considerable reach and strong multimedia products, anchored by The Daily News Journal and accelerated by DNJ.com, we offer our customers proven and innovative ways to reach people in Murfreesboro and Rutherford County who are ready, willing and able to buy.

We focus on Rutherford

The DNJ Media Group has almost 20 distinct digital and print brands that connect our Rutherford County audiences to area businesses and enterprises. Our products include:

--- The Daily News Journal: For 160 years, The DNJ has been Murfreesboro and Rutherford County's first news source. It has an unmatched tradition of watchdog reporting, community service and providing need-to-know information.

--- DNJ.com: Murfreesboro and Rutherford County's No. 1 news and information Web site, recording more than 38 percent year-over-year traffic growth and now featuring television-style video advertising and other digital innovations.

--- Rutherford A.M. and Smyrna A.M.: The county's largest free-distribution weekly newspapers, reaching more than 100,000 Rutherford County households.

--- Niche Web sites, including BoroParty.com; BlueRaiders.com, RutherfordDocs.com; GetHomeRutherford.com.

--- The annual Ruthies Awards: 2009 marks the 15th year of this annual readers choice award, recognizing the best businesses, services and activities in Rutherford County. It's also found on the Web at www.ruthiesawards.com

--- Sign Pro of Murfreesboro: Creating unique media solutions to help businesses tell their stories and attract customer attention.

--- Murfreesboro Magazine, Buy-a-Home, Homes Galore, Rutherford Weekend, Living Well and an array of other products, sections and guides.

Customers are out there

Times are tough, and we’re now living in a tight economy.  Every time you turn on the radio or TV, every time you open the newspaper, the word “recession” is at the forefront.  Stories prevail that people aren’t spending money. But regardless of economic conditions, consumers still have needs and will buy what they need, when they need it.

But despite the economic downturn, many consumers are still spending money. An October 2008 Nielsen "Gas Price Impact" study showed that 74 percent of consumers are reducing spending slightly -- or not at all.

Six Reasons to Advertise During a Recession

---  Advertising can help you capture market share: Act now while weaker competitors are slashing ad budgets and waiting out the storm.

---  Your sales team needs help, now more than ever: While existing customers are cutting orders, advertising is needed to identify new prospects.