DNJ Media Group: Murfreesboro and Rutherford County's No. 1 digital and print marketing resource
With our considerable reach and strong multimedia products, anchored by The Daily News Journal and accelerated by DNJ.com, we offer our customers proven and innovative ways to reach people in Murfreesboro and Rutherford County who are ready, willing and able to buy.
We focus on Rutherford
The DNJ Media Group has almost 20 distinct digital and print brands that connect our Rutherford County audiences to area businesses and enterprises. Our products include:
--- The Daily News Journal: For 160 years, The DNJ has been Murfreesboro and Rutherford County's first news source. It has an unmatched tradition of watchdog reporting, community service and providing need-to-know information.
--- DNJ.com: Murfreesboro and Rutherford County's No. 1 news and information Web site, recording more than 38 percent year-over-year traffic growth and now featuring television-style video advertising and other digital innovations.
--- Rutherford A.M. and Smyrna A.M.: The county's largest free-distribution weekly newspapers, reaching more than 100,000 Rutherford County households.
--- The annual Ruthies Awards: 2009 marks the 15th year of this annual readers choice award, recognizing the best businesses, services and activities in Rutherford County. It's also found on the Web at www.ruthiesawards.com
--- Murfreesboro Magazine, Buy-a-Home, Homes Galore, Rutherford Weekend, Living Well and an array of other products, sections and guides.
Yahoo! boosts our reach
The DNJ Media Group has launched a local advertising relationship with Yahoo! that brings together its Rutherford County brands, media sales expertise and leading local website audiences with a global digital company billed as “the world’s most visited home page.”
The DNJ Media Group will offer Yahoo! digital inventory as part of its local advertising solutions. As a result, Murfreesboro-area advertisers will benefit from expanded digital reach and enhanced audience-targeting capabilities based on geography, user demographics, interests and more against that expanded audience.
This alliance combines DNJ Media Group’s credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!
Because Yahoo! sites reach 89 percent of all U.S. Internet users ages 18 years and older, the new relationship will enhance the DNJ Media Group’s audience solutions capabilities by increasing total digital audience reach within the Rutherford County market.
To learn how to put Yahoo! to work for you, click here!